Why true expert value lies in how you share your knowledge.

 

In today’s fast-paced world, possessing vast knowledge in a specific field is no longer the sole determinant of your value. While expertise is undeniably important, it is your ability to effectively communicate and share that knowledge which truly sets you apart. This principle is well-illustrated by a friend of mine, a person who was exceptionally intelligent and highly skilled in their field of work. Despite their brilliance, they faced a significant challenge, they were terrible at communication.

Renowned leadership expert John Maxwell once said, “People don’t care how much you know until they know how much you care.” This sentiment captures the essence of the issue my friend faced. Despite their extensive knowledge, they struggled with a sense of entitlement and often unintentionally talked down to others. This behavior created barriers, making them a gatekeeper of information rather than a facilitator. Consequently, colleagues began to avoid interacting with them, bypassing them in meetings and excluding them from important communications.

This scenario highlights a critical lesson, having information is only part of the equation. As Stephen Covey, author of "The 7 Habits of Highly Effective People," emphasized, effective communication is key to leadership and influence. When my friend became difficult to talk to, they were perceived as a vault rather than a repository of knowledge. People naturally seek the path of least resistance; thus, they opted to gather information from more accessible sources.

Nobody wants a bank they cannot withdraw money from, just as no one wants an expert they cannot access for expertise. The real value of being a subject matter expert lies not just in what you know, but in how you share what you know. It is about being approachable, engaging, and making your knowledge easily accessible and applicable to others’ circumstances.
Communication expert Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” This is a crucial insight for subject matter experts. The process of transferring knowledge should be as smooth and inclusive as possible. You must build relationships based on mutual respect and understanding, demonstrating empathy and humility.

For those of us who are experts in our fields, it is vital to remember that our value is not solely in our expertise but in how we are perceived and how easy it is for others to learn from us. Leadership consultant Simon Sinek explains this well, “The value of an idea lies in the using of it.” In other words, your knowledge only becomes truly valuable when it is effectively communicated and applied by others.

As a subject matter expert the only way to transform your knowledge into true value is to  consider a number of ways that will go along way in improving how to deal with others around you.
Be approachable,foster an open and inclusive atmosphere where colleagues feel comfortable seeking your advice.
Communicate clearly,simplify complex information and ensure your message is understandable.
Listen and build genuine interest in others' perspectives and needs, tailoring your knowledge sharing to their context.
Build and establish a ton of trust through consistent, respectful, and supportive interactions.
Be humble and cknowledge that you do not have all the answers and be open to learning from others.

The true measure of an expert is not just in their knowledge, but in their ability to share it effectively. By being accessible, empathetic, and communicative, you ensure that your expertise becomes a valuable asset to those around you. Remember, it’s not just what you know that makes you an asset; it’s how you are known and how easily others can learn from you and  apply your knowledge to their own situations. With these information also put a political context this information I have provided especially in African political leaders.
Communicate well, we call all learn the skill.
Author
Ekaale Ekuam
A Freelance Writer, Entrepreneurship and Innovation Management Consultant.